Client Overview
The Context
GlaxoSmithKline Consumer Nigeria Plc launched the Panadol Toughies campaign on June 24th 2019 at the Sheraton Hotel, Ikeja, Lagos.
The campaign was launched to identify selfless and tireless people who go through great pains for others. They are Toughies that go the extra mile to help others in their day jobs, and never stop for any pain.
Our Approach
The Strategic Programme
Brooks and Blake was tasked to develop a PR amplification plan for the Toughies campaign launch.
Execution
Putting the Strategy to Work
Brooks+Blake engaged and managed media personnel who attended the event and the amplification of the launch was done leveraging print and online media platforms.
Photo and press release syndication in major papers across the region.
The Results
The Outcome
The amplification recorded positive mentions across online and traditional media platforms with 9% earned mentions in Print and 73% Online.
Gallery
Campaign Moments & Events
