Client Overview
The Context
Truck Transit Parks Ltd (TTP) is the developer and operator electronic truck call-up system, known as Ètò. The system was designed to resolve the perennial congestion around the Apapa and Tin Can Island ports. Since its inception in 2021, TTP has invested N4.2 billion into the Lagos Port electronic call-up project. The organization plays a vital role in Nigeria’s transport, logistics, and port operations ecosystem.
The Challenge
What Was at Stake
Brooks & Blake was tasked with implementing a communications plan over a six-month period to strengthen TTP’s institutional visibility and external positioning. The agency needed to reinforce TTP's leadership narrative and align external messaging with the company's broader communications and advocacy objectives. A key requirement was to facilitate engagement with industry stakeholders and elevate leadership visibility within the logistics and maritime sectors.
Execution
Putting the Strategy to Work
Implemented key elements of the approved communications work plan targeting online and TV media platforms between September 2025 and February 2026.
Organized a targeted media parley and secured leadership media engagements across key platforms, including an exclusive TV interview on BusinessDay Television.
Syndicated thought-leadership content across selected online platforms.
These articles focused on TTP’s institutional journey, the impact of the Ètò system, and TTP's broader transformation of Nigeria’s logistics ecosystem.
Secured positive PR amplification and media mentions across top-tier Nigerian publications, including New Telegraph, Legit.ng, ThisDay, Business Insider, Vanguard, Daily Trust, and Punch
The Results
The Outcome
Successfully advanced TTP’s communications objectives by strengthening stakeholder relationships and elevating leadership visibility.
Positioned TTP’s leadership squarely within important industry conversations regarding port traffic management, logistics reform, and digital solutions.
Reinforced the organization’s narrative and institutional leadership in digital traffic management.
Established a stronger communications foundation and improved media familiarity with TTP’s work.
Created additional opportunities for continued stakeholder engagement, policy conversations, and media visibility for future initiatives.
