Client Overview
The Context
Italian Trade Agency (ITA) is a Governmental agency that supports the business development of Nigerian companies abroad and promotes the attraction of foreign investments in Italy. Having locations around Africa, ITA just opened its Nigerian office in Lagos.
▪ The campaign's goal was to:
▪ Successfully launch the opening of the ITA office in Nigeria.
▪ Increase visibility in Nigerian economic media via amplification across relevant print and digital platforms.
▪ Provide competent media to attend the ITA Ambassador and SACE relations meeting
Execution
Putting the Strategy to Work
Planning and executing the office launch event.
Effective engagement of relevant media for optimal event amplification.
The Results
The Outcome
▪ Successful execution of launch event with key stakeholders in attendance.
▪ Sustained media presence across traditional and digital media platforms.
