TECNO Mobile Nigeria

Brooks + Blake supported TECNO Mobile Nigeria with PR and media amplification activities across the year.

The goal was to help the brand maintain visibility, manage media conversations and strengthen its market presence in Nigeria.

The project covered campaign support, media monitoring, share of voice analysis and reporting across multiple activations.

•          Build a communications structure that drives consistent visibility for TECNO across Nigeria.

•          Secure regular media coverage tied to campaign moments and product activity.

•          Monitor public conversation around the brand to track sentiment and narrative.

•          Report clearly on campaign performance and competitor activity across each phase.

• Ran media relations and pitching across different campaign phases, matching each outreach wave to the relevant project.

•  Amplified campaigns through targeted media engagement to maximise reach and coverage.

•   Monitored news and public conversation around TECNO on a consistent basis, providing regular reporting to the brand.

• Tracked competitor activity and share of voice to identify where TECNO had visibility gaps or opportunities in the market.

•   Coordinated communications activity across multiple activations to maintain a steady media presence throughout the year.

• Sustained media visibility for TECNO across online and social platforms throughout the engagement period.

• Strong positive sentiment tied to coverage, reflecting consistent and well-coordinated messaging.

• Clear campaign traction across multiple projects, with coverage spread across different product and campaign moments — not just isolated spikes.

• TECNO held a strong share of voice in the mobile category, backed by steady media activity and coordinated communication efforts.