Client Overview
The Context
The LaCasera Company (TLCC) , a leading non-alcoholic beverage company and the pioneer of PET bottled Carbonated Soft Drinks (CSD) in Nigeria added 3 more variants to its Bold soft drink category, Bold Orange, Bold Tropical and the first ever indigenous ginger soft drink; Bold Ginger alongside the existing flavor Bold Lemon.
Our Approach
The Strategic Programme
The LaCasera Company (TLCC) , a leading non-alcoholic beverage company and the pioneer of PET bottled Carbonated Soft Drinks (CSD) in Nigeria added 3 more variants to its Bold soft drink category, Bold Orange, Bold Tropical and the first ever indigenous ginger soft drink; Bold Ginger alongside the existing flavor Bold Lemon.
Execution
Putting the Strategy to Work
Facilitated the unveiling event using PR amplification tactics.
Leveraged all media platforms to reach target consumers.
The Results
The Outcome
Successful execution of launch event with key stakeholders in attendance.
Sustained media presence across traditional and digital media platforms.
Gallery
Campaign Moments & Events
