Client Overview
The Context
A unique platform nurturing local budding talents by giving them a stage alongside international stars.
Our Approach
The Strategic Programme
Propose and implement engagement plan of key Stakeholders to get their full involvement and ownership in the success of the concert (Media, Guinness Leadership Team etc.
Influence perception of Guinness as brand that gives back to its stakeholders and best choice as a beer.
Deal with media channels in order to ensure 100% association between TA and GCSA.
Execution
Putting the Strategy to Work
Brooks+Blake facilitated the press conference, feature articles/analysis were also published in tier one newspapers with photo and press release syndication in major papers across the country as well.
The Results
The Outcome
The campaign generated interest amongst the target audience especially on social media which enjoyed a lot of publicity and mentions of the event
Gallery
Campaign Moments & Events
