Client Overview
The Context
AABLA celebrates the qualities that shaped Johnnie Walker Blue Label – a bold and adventurous spirit that doesn’t play by the rules, but writes them.
This partnership creates a link between Johnnie Walker’s belief in game-changers, and AABLA’s ability to create a platform to appreciate the African business people who are increasing Africa’s business potential.
Our Approach
The Strategic Programme
Connect Johnnie Walker Blue Label to winners.
Media relations - Amplify pre-event, event and post launch activation
Execution
Putting the Strategy to Work
Interviews with AABLA winners with leading media representatives.
Feature articles/analysis were also published in tier one newspapers with photo and press release syndication in major papers across the country as well.
The Results
The Outcome
Overall, the Johnnie Walker Blue AABLA Event was successfully concluded with all activities implemented and the event amplified effectively.
Gallery
Campaign Moments & Events
