Kimberly Clark Launches New Range of Kotex Sanitary Pads.

Kimberly Clark makers of world’s finest panty liners officially launches its new range of KOTEX sanitary pads and tampons into the Nigerian. market.

Kotex has been present in Nigeria with its Panty Liners range for the past 4 years. Kotex pads and tampons officially launched in Nigeria in Q2 of 2019 to internal and external stakeholders

Agency to develop a comprehensive PR, Events and Digital plan to effectively communicate the brand promise of providing women with the comfort and confidence to make it through their periods, & ensure that it resonates with the target audience.

Plan should address avenues to increase brand equity for Kotex and raise further awareness for the added SKUs in the Nigerian market.

Strategy execution include:

• Heavily leverage on the functional promise and differentiators of the brand across multiple channels to drive awareness, recognition and engagement for the brand

• Prepare an exhaustive stakeholder and message mapping analysis

• Serve as gatekeepers to the media; monitoring daily news around the launch of Kotex SKUs and tampons its general operations.

Agency developed a PR Execution Plan to help introduce KOTEX to members of the media and the general public. Agency engaged media platforms to engender awareness, buy-in, recognition and encourage usage of the brand by returning and new stakeholders.

Brooks and Blake served as gatekeepers, monitoring all news and mentions around the product launch. A media monitoring report which included news around the launch and the brand was sent to the company on a daily basis.

Kotex garnered extensive coverage with front page mentions, earned media and enquiries on product distribution processes which helped the company’s management be proactive in mapping out appropriate strategies for expansion.