Client Overview
The Context
MTN Nigeria signed a partnership with global and leading news channel CNN to inspire growth and business development in Africa with a sponsorship of a project tagged Africa View
The partnership includes co-hosted quarterly networking events with Nigeria being the kick-off country. Guests at the event included customers (Corporate and SMEs), major stakeholders (internal and external) as well as media representatives.
The Solution
How We Responded
Increase awareness for MTN Nigeria’s role as a thought leader in the ICT sector
Showcase how MTN Business in Nigeria inspires growth by leveraging technologies that best suits different business goals
Execution
Putting the Strategy to Work
Agency facilitated one on one interviews in leading papers to promote the event and provide a rationale for MTNN’s involvement in the partnership.
Feature articles/analysis were published in tier one newspapers with photo and press release syndication in major papers across the country..
Agency also placed the news of the partnership in top blogs and forums to create awareness about the partnership and discuss on value areas the partnership would create.
The Results
The Outcome
Overall, the MTN/CNN Partnership Event was successfully concluded with all activities implemented and the event amplified effectively. The campaign/forum generated interest amongst the target audience especially on social media which enjoyed a lot of publicity and mentions of the event.
