Client Overview
The Context
Old Mutual (OM), one of the major sponsors of The Business Day Economic Outlook Conference 2020 was represented by its new Managing Director (MD). The event attracts participation and an audience from the leading lights in the Business community, economic commentators, Government and the intelligentsia. The event was leveraged to influence opinion about Old Mutual and its role in the industry.
Our Approach
The Strategic Programme
Amplify OM’s sponsorship of the Business Day Economic Outlook Conference beyond the partnership /sponsorship benefits on other media platforms.
Leverage the representation of OM by the new MD, Life Insurance to introduce the executive to the public domain.
Kick start the process of enhancing OM’s public profile through thought leadership in the area of insurance, demonstrating the role of insurance in driving socio-economic development in Nigeria.
Execution
Putting the Strategy to Work
Strategic media positioning placements to articulate the OM point of view.
Targeted print media and their on-line platforms to reach stakeholders, signalling OM’s interest in Nigeria’s economic aspirations by being part of the conversation.
Select electronic media to further spread and influence perception.
The Results
The Outcome
Awareness and visibility for OM sponsorship of the conference.
Corporate equity for OM as a thought leader in the Insurance service sector.
Gallery
Campaign Moments & Events
