Client Overview
The Context
In identifying with its roots while embedding its brand proposition as the modern African contemporary drink; made by Africans for Africans, the brand paid courtesy visits to almost all the notable traditional rulers across Nigeria.
Our Approach
The Strategic Programme
The GMCROH which first took place in 1973 has come to be accepted as a cultural heritage,a means to engage consumers and an occasion to give back to the society.
The 2016 GMCROH should be showcased as a corporate social responsible brand vis-à-vis its marketing objectives.
Execution
Putting the Strategy to Work
All officials with key roles where engaged before the Race of Hope proper, feature articles/analysis were also published in tier one newspapers with photo and press release syndication in major papers across the region.
Feature articles/analysis were published in tier one newspapers with photo and press release syndication in major papers across the country.
The Results
The Outcome
Successful media management with positive outcomes and achieved various earned media and value added activities for client.
Gallery
Campaign Moments & Events
