Soirée de Comédie

Brand PR

Soirée de Comédie

MTN Cameroon is the leading telecommunications provider in Cameroon, commanding over 51% of the mobile market share with more than 12 million active subscribers.

Client
MTN Cameroon
Industry
Telecommunications
Service
Digital Connectivity.
Category
Brand PR

Client Overview

The Context

  • The project was largely driven by MTN Cameroon, the leading telecom service provider who was the official sponsor of the “Soiree de Comedie”.

  • Partners included major media stakeholders with high reach to target audience - Canal 2, Acmar Media, Equinox, STV and Planet Hotel.

Our Approach

The Strategic Programme

  • Corporate event management – Tease through a synchronized activity on radio, TV and print media channels to drive talk-ability and footfall to launch

  • Media relations - Amplify pre-event, event and post launch activation

Execution

Putting the Strategy to Work

  • Brooks+Blake managed creative development and execution of media campaign.

  • Entire event RSVP management

  • Artiste management including travel, stage management and media appearance.

The Results

The Outcome

  • Successful external stakeholders and event management of 180 people

  • Unique event content generation and execution.

Every Challenge Has a Strategic Solution

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