The Grand Opening - Tek Experts Nigeria.

Brand PR

The Grand Opening - Tek Experts Nigeria.

The Grand Opening of Tek Experts Nigeria marked the official launch of one of West Africa's largest tech outsourcing and enterprise IT hubs. The event celebrated the opening of a world-class Customer Service and Support (CSS) center designed to provide deep-tier technical support to international clients.

Client
Tek Experts Nigeria
Industry
Information and communications technology
Service
Corporate launch management
Category
Brand PR

Client Overview

The Context

  • Tek Experts provides business and IT support solutions for companies across the world. With offices around the globe, Tek Experts recently opened a Customer Service and Support centre in Lagos, Nigeria; in partnership with Microsoft.

Our Approach

The Strategic Programme

  • Execute a launch event that will garer awareess and responsibilities for Tek Experts among its key target audience

  • Position Tek Experts as a choice employer of labour within the Nigerian IT support sector.

  • Amplify the arrival of Tek Experts across relevant traditional and digital media channel

Execution

Putting the Strategy to Work

  • Planning and executing an end to end management of office launch event

  • Effective engagement of government and media stakeholders for attedance and optimal event coverage

The Results

The Outcome

  • Successfully executed launch event with key stakeholders in attendance.

  • Social media trends.

  • 20 print media mentions achieved, 40% earned.

Every Challenge Has a Strategic Solution

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