Brand PR

Tom Tom Unveils Phyno and Teni as Brand Ambassadors

Cadbury Nigeria Plc is a premier, publicly-traded manufacturing powerhouse operating within the Consumer Goods sector.

Client: Cadbury Nigeria PLC.

Industry: consumer goods

Service: Ambassador management

Category: Brand PR

Client Overview

The Context

TomTom has been an ardent supporter of sports (football) and has been the official candy of the Super Eagles over the years. However in a bid to reinvent itself to fit trends and resonate with the youth

Our Approach

The Strategic Programme

Increase awareness and understanding for TomTom among the youth as resonating with their everyday interests.

Execution

Putting the Strategy to Work

Facilitated the unveiling event and PR amplification while driving strong support and equity for the brand leveraging partnerships with key youth influencers.

The Results

The Outcome

Significant increase in interest and engagement based on the strategic PR direction.
Social media trends.
Successful media engagement with positive outcomes.

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